Alacritech Appoints 25-Year Industry Veteran as Sr. VP of Marketing and Sales
Peyser to Drive Market Penetration of Leading
TCP Acceleration Solutions for
Storage and Networking
San Jose, Calif., — March 27, 2002 — Alacritech®, Inc., the innovator of accelerator solutions that enable fast and efficient servers and storage systems, today announced the appointment of Kim Peyser to the position of senior vice president, marketing and sales. A 25-year industry veteran, Peyser is responsible for developing and leading the execution of strategic sales and marketing initiatives to drive market penetration of Alacritech's line of high-performance server and storage accelerators. A seasoned computer hardware, software and networking sales executive, Peyser will apply his expertise in achieving aggressive sales growth for companies such as Cisco Systems, Inc., Novell, Inc. and Excelan, Inc. to Alacritech.
"We're pleased to have attracted Kim Peyser, a proven sales and marketing executive with extensive experience in creating and implementing sales strategies that deliver bottom line results," said Larry Boucher, founder, chairman and CEO, Alacritech, Inc. "His broad knowledge of business and channel development, and his strategic leadership of sales and product marketing teams will be instrumental in driving Alacritech's continued market penetration."
Peyser was a previous vice president of worldwide channel sales at Cisco Systems. Prior to Cisco, Peyser served as CEO of Reach Software Corporation, where he successfully raised two rounds of funding, forged large OEM and enterprise relationships, and developed the company's OEM, reseller and direct sales channel. Before leading Reach, Peyser was vice president of the Americas sales for Novell, Inc., where he facilitated strategic OEM agreements and directed sales staff to achieve more than 100% growth each year for three consecutive years. Peyser came to Novell through its acquisition of Excelan, a then leading LAN hardware and software manufacturer and a pioneer in enabling different computers to share files and applications over Ethernet TCP/IP networks, where he served as vice president of sales. Previously, he also held other key sales management positions. Peyser has a BS degree in business management from Western Michigan University.
About Alacritech, Inc.
Alacritech, Inc. was founded by Larry Boucher, creator of the SCSI interface, to deliver upon his vision of eliminating the server bottleneck. Today, Alacritech is the innovator of network accelerator solutions that enable fast and efficient servers and storage systems. Alacritech's complete line of high-performance server and storage accelerators is based on the company's patented SLIC (session-layer interface card) Technology to optimize the performance of servers, network-attached storage and iSCSI storage devices. SLIC Technology is the first fully compatible and scalable technology to offload network protocol processing, primarily TCP/IP, from software on the host system to silicon on the adapter. Based in San Jose, California, Alacritech is privately held. Alacritech is a member of the 10 Gigabit Ethernet Alliance and the Storage Networking Association (SNIA) and a founding member of the SNIA IP Storage Forum. For more information about Alacritech and its products, please visit the company's Web site at www.alacritech.com.
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Alacritech, the Alacritech logo, SLIC Technology, and the SLIC Technology logo are registered trademarks of Alacritech, Inc. in the United States. Other marks belong to their respective owners.
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